opening & program 2026

XR Theatermuseum at the PARADE Amsterdam

PREMIERE WITH OUR PARADE DESIGN TEAM
Amsterdam 24 July - 9 August 2026

De Virtuele heropening van het Theatermuseum kan een succes worden genoemd.
Het Immersive Narratief, gemaakt door ons Gen Z team en Rooftop Immersive Studio werd zeer positief ontvangen.
1.130 bezoekers waarvan 482 kinderen kregen een privé rondleiding door de 'Internationale Theatertentoonstelling' zoals deze te zien was in het Stedelijk Museum van Amsterdam in 1922.

 

Our 'on location' Gen Z Team ready for the next exhibition.


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UPCOMING EXHIBITIONS AND LOCATIONS


This page provides more detailed information about the exhibitors.
The exhibition starts with the most important designers of the 1922 Avant Garde, Adolphe Appia and Edward Gordon Craig.
In the DNA catalogue you may find the other 93 participants of the 1922 exhibition


 

VR Exhibition room #1

Adolphe Appia

Appia is best known for his many scenic designs for Wagner’s operas. He rejected painted two-dimensional sets for three-dimensional "living" sets because he believed that shade was as necessary as light to form a connection between the actor and the setting of the performance in time and space. Through the use of control of light intensity, colour and manipulation, Appia created a new perspective of scene design and stage lighting.


 

VR Exhibition room #2

Edward Gordon Craig

Craig asserted that the director was "the true artist of the theatre" and, controversially, suggested viewing actors as no more important than marionettes. He designed and built elaborately symbolic sets; for instance, a set composed of his patented movable screens for the Moscow Art Theatre production of Hamlet. He was also the editor and chief writer for the first international theatre magazine, The Mask


 

INTERNATIONAL THEATRE EXHIBITION

Read more about the INTERNATIONAL THEATRE EXHIBITION


 

Een eeuw verder

CONNECTIE TUSSEN DE TWEE TENTOONSTELLINGEN:
1922 and the APOCALYPSE


 

Exhibition room #3

About the future exhibitions for which we need your support 

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VR Preview Room #3

Several works by Felix the Rooy
Assemblages as shown at the APOCALYPSE exhibition in the Amsterdam Museum of Modern Art, the Stedelijk Museum, 2023:
'El Negro Felipe' (1987), 'La Esclava Anastasia' (1987) and 'Primal Mother' (1992) respectively.

More on Felix de Rooy's oeuvre


Rien Bekkers
The artwork is inspired on the human body and its methamorphoses into an endless possible appearances thanks to the costumes, in theater and real life as well.

Without a moving actor or singer, a costume gains the characteristics of a monumental sculpture, it becomes an object.
"From a fantasy, an interest in the material and love for the craftsmanship, a shape, an atmosphere and a silhouette – which I hope raise wonder and intrigue – gradually come into being through modeling and experimenting."

More on Rien Bekkers work


Giant Hummingtop (1972)
One of the six instruments designed by Floris Guntenaar for the composition 'To You' by Peter Schat and Adrian Mitchell, from the collection of the Rijksmuseum in Amsterdam.



The Toneclock (Collection Royal Conservatory, The Hague)

The glass windows made by the composer himself are presently owned by the Royal Conservatory in The Hague

What Schat discovered in 1982 is that there are exactly 12 possible triads in the chromatic universe, if one accepts any combination of two intervals as a triad.

Schat materialized his theory by installing a set of twelve leaded glass roof windows in his canal house in Amsterdam. The original set can now be seen in the Royal Conservatory in The Hague, where Schat both studied and taught. But in the attractive spiral form in which the windows are hung there, they lost their function of being ‘a gateway to heaven’. Schat’s fascination for cloudscapes, celestial bodies and heaven itself was well-known; think of De Hemel (‘Heaven’), one of his tone-clock compositions.

Read More about the Toneclock


 

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OUR YOUNGEST VISITORS


Bezoekers van de Kinderparade
TheaterMuseum voor alle leeftijden


 

Partners & co-producers

Concept reconstruction
Peter Eversmann, Theater Science UvA
Rob van der Zalm, Theater Science UvA

Content & Reconstruction
Ruben de Waal, Theater Science UvA, research by students
3D reconstruction: Jedan Tutuhatunela
4D Research lab, UvA, zie 4DRLab Tijm Lanjouw, Jitte Waagen

Database, Collection Management
ArchiveTech, DynamischArchief.nl, Studio CrossmarX
Laura van Bussel, Floris Guntenaar, Thaimon Vlaar

Conversion reconstruction VR Museum & 3D scans
Rooftop Immersive Studio
Jan Maarten Groen,Tom Vos, Glenn Wustlich, Sil Rijsenbrij, Casper Arends, Fadi Lemqaddem

Allard Pierson, Universiteit van Amsterdam
1922 Poster from the Theatercollectie, D1922-01*

Production PARADE première 2026
Rooftop Immersive Studio
DynamischArchief.nl


*) Some collection items at the Parade venue are not Virtual but real.
Copy of the 1922 Exhibition Poster, painting from the Houdini Opera, "the Song of Liberation' (1977), The entrance 'Kassa' from the Flint Brothers (1991) respectively.