Kunstrai 1997/Benno Premsela


Poster serie for an art fair (KunstRai). For this series Anthon Beeke chose masks with artists hiding behind them. These ‘models’ are recognisable if the artist’s work is known.
Model for this poster is Benno Premsela, designer and art guru. He was already very ill when Anthon asked him. Benno was a child of the Bauhaus generation. That’s why Anthon chose the primary colours red, yellow and blue. The green tulip is a reference to the conflict between Piet Mondrian and Theo van Doesburg about primary colours, in order to indicate that Benno was not dogmatic. When Anthon showed him the result, he said: ‘Anthon, you have done something very important for a sick man, you made him immortal.’





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